The golf shoes on display in a back room at Nobu Malibu, a restaurant overlooking the Pacific Ocean, would have looked at home in the nearby Museum of Contemporary Art in Los Angeles. They were artwork for the sole, pairs of shoes adorned with leis, plaid, a California grizzly bear and numbers — notable scores and finishes that marked steps in the ascent of Jordan Spieth’s career.
The Spieth One shoes available soon at an Under Armour retail outlet near you are not at all like the decorative footwear that caught the eye of those at the United States introduction of Spieth’s new spikes. The Spieth One is distinctive in ways that do not catch the eye: the springiness, the snug heel support and the wide placement of the spikes for better stability.
Even the stylistic elements — vertical and horizontal lines that Spieth requested from the designers — emphasize utility.
Unveiling the Spieth One in Malibu
-
Jordan was joined by his instructor Cameron McCormick and model Kelly Rohrbach Monday night in Malibu, Calif., to promote Spieth’s new Under Armour golf shoe, the Spieth One.
-
Rohrbach, who played college golf at Georgetown, participated in a Q&A session at the event
-
Jordan and Kelly then squared off in a putting competition called 'Crash the Gate.'
-
Kelly held her own in the competition
-
Jordan kicked off a four-city global tour on Jan. 17 in Tokyo to promote the release of his shoe. Other stops include Seoul, Los Angeles and Mexico City
-
Under Armour is making the Spieth One available for purchase on March 1 on its website and at select brand houses.
-
Jordan's win at Pebble Beach was his first victory wearing the Spieth One
“That’s going to help me when I look down and I’m trying to line up,” Spieth said. “But it also looks cool. It’s a cool way to be subtle because I don’t want a giant J. S. on there.”
Be it his signature shoe or his life, Spieth prefers form over flash. Just as his golfing attire leans toward grays, blues, browns and whites, his public persona leans toward vanilla malted. Except for Spieth’s results, nothing about him screams “Look at me!” That made Nobu, where the beautiful people go to be seen while grazing on yellowtail sashimi, a novel place for Spieth, 23, to promote the shoe last Monday.